Are we losing touch with reality as virtual worlds become more immersive? As augmented reality, virtual reality, and mixed reality technologies reshape how we experience the world, understanding their psychological impact on human behavior and mental wellness has never been more critical.
In this episode of Brew Bytes from Dubai, I sit down with Vishal and Hassan from Atomic, the digital innovation agency transforming brand experiences across the GCC through augmented reality technology. We go into the psychology behind virtual and real-world interactions, why AR adoption in the Middle East reflects unique cultural psychology differences, and how AI-powered mixed reality will redefine human behavior and emotional regulation. This episode I challenge the perception that AR is just novelty and reveals why utility-driven immersive experiences are the future of digital transformation.
About Vishal and Hassan: Vishal spent five years at Snapchat leading AR strategy and brand experiences before co-founding Atomic DXB, where he's transforming how brands connect with audiences through augmented reality innovation. Hassan brings content creation expertise and organic growth strategies to Atomic, pushing the boundaries of what's possible in social AR and mixed reality environments. Their work in Saudi Arabia and across the GCC demonstrates how cultural readiness and creative talent are accelerating AR adoption and digital innovation in the region.
About Brew Bytes (brewbytes.io):
Everyone talks about the future like it's some far off thing. But it's already happening in code, in culture, in tiny moments that change everything. At Brew Bytes, we slow down to unpack those moments. It's not just about tech or startups. It's about people, their ideas, their pivotal moments, their small wins that add up to something big.
Each episode, we sit with founders, makers, and curious minds shaping what's next and we ask the questions you don't find in the headlines. So if you like your insights fresh and your stories real, grab a coffee. Let's talk about the future while we're still building it.
The conversations fuelling tomorrow, one byte at a time.