"After 30 years leading creative agencies, I realized corporate life was killing my creativity. So I quit… and AI brought it back." Matt Butterworth spent three decades in the creative industry—building award-winning campaigns, managing teams, climbing the corporate ladder. Then he hit a wall. Not burnout. Not boredom. Something deeper.
Key Insights
✅ Corporate life doesn't give you time to think—or create
✅ Quit 15 years too late: "I wish I'd done this sooner"
✅ AI replaced a 4-week strategy process in 2 days (same quality)
✅ Strategists are becoming redundant—AI does research instantly
✅ Andy Warhol commercialized art; AI is doing the same at scale
✅ Structure + discipline = better creativity (grids beat chaos)
✅ Freelancers thrive because they're not bogged down by process
✅ Cycling data teaches recovery—corporate life ignores it
✅ If you teach AI to lie, can you ever trust it again?
✅ Espresso Encounters: Would you sync your brain to a device?
Like if this made you rethink AI & creativity
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