"Why AI in Fintech makes me nervous… but I still want it to tell me NOT to buy that watch." Saudi Fintech is exploding with over $500M in digital loans, the biggest set of new companies, and one of the youngest populations on earth. But the next wave of AI raises a big question: should it push us to spend more… or stop us? In this episode I sit down with Musaid Bin Khamees, Former VP of Marketing at Tamam. We go deep on Vision 2030, why UX beats price, how SAMA’s strict rules build unbreakable trust, and the ethical line AI must never cross.
Key Insights
✅ UX is now the #1 competitive advantage (not price)
✅ SAMA’s sandbox & Fintech Saudi → 50+ new licensed players
✅ Gen Z adopts fast but still doesn’t 100% trust fintech
✅ AI in fintech: temptation engine or financial guardian angel?
✅ “Nadeem, don’t buy that watch now – save for the one at year-end”
✅ Kids teaching parents = bottom-up adoption
Like if this made you rethink AI & money
Like, share, subscribe across any of these channels and find more content:
🎧 YouTube